Self Expression: “BE"
(Bold | Visionary | Charismatic)
You don’t just show up - you shift the room
Your presence is your strategy. Your Self Expression is BE - which means you lead with energy, originality, and influence. You’re the kind of person people watch before they listen and follow because they believe.
You move through work like a bold headline: clear, strong, and hard to ignore. You don’t get caught in the weeds. You’re here to set direction, define what’s next, and rally the team behind something bigger.
When used intentionally, your BE energy becomes the internal fuel for performance, culture, and innovation.
When you lead with presence and purpose, people listen and they trust. That kind of authentic leadership isn’t just powerful, it’s proven to drive team performance at scale.
“Companies that promote authentic leadership see a 30% increase in employee trust and a 23% uplift in overall team performance.
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What You Bring to the Team
Every team needs a clear source of momentum & you naturally step into that role.
When you’re aligned, you bring:
Big-picture thinking that inspires follow-through
Clarity of vision that keeps everyone focused
Cultural energy that sets the emotional tone
A presence that others instinctively anchor to
You make people feel like what they’re working on matters. That’s not soft, that’s high-leverage leadership.
When your team feels your conviction and clarity, they follow not just your lead, but your energy. That kind of authentic influence drives both satisfaction and results.
How You Make Decisions
You lead with instinct, confidence, and speed. You’re often the first to see potential and quick to act on it.
That decisiveness gives your team momentum. But to make it stick, your vision needs structure, and your energy needs follow-through. That’s what separates influence from impact.
What Slows You Down
Even great leaders create friction when they lead from habit, not awareness. Here’s what to watch for when operating from your BE zone:
At a Glance
“BE”
You lead through energy, vision, and presence - naturally drawing people in and setting the tone.
You’re at your best when you’re inspiring action, not managing the details.
With the right support around you, your influence becomes the engine that drives the whole team forward.
Collaborating with Other Self Expressions™️
Working Effectively with:
“DO” Self Expressions™️: Leverage their proactive nature to drive projects forward. Your influence can help align their energy with team goals and they can bring structure to your plan.
"Think” Self Expressions™️: Encourage their strategic insights. Your charisma can help translate their ideas into actionable plans and they can help you brainstorm possibilities and problem solve obstacles.
"Feel" Self Expressions™️: Foster their empathy and intuition. Your leadership creates a supportive environment where they thrive and they can be the temperature gauge ensuring you don’t ruffle too many feathers.
"Be" Self Expressions™️: Celebrate shared enthusiasm and charisma. Together, you can amplify team spirit while ensuring focus on strategic goals.
Final Word for BE Leaders
“Teams led by authentic leaders show a 60% increase in employee satisfaction and a 40% boost in performance.”
—Gallup (via Vorecol, 2024)
You already have the presence and the vision. Now let’s build precision.
When you communicate your vision clearly, create the right environment, and trust others to lead in their lane, you unlock the kind of trust that makes people want to be part of the solution.
This is what real leadership authority looks like.
Next Steps
PROFESSIONAL ACTION
Pitch a Vision Upgrade
You’re a BE - you naturally see what could be better.
Choose one part of your work that feels outdated, unclear, or uninspiring, then paint a picture of how it could work better.
Start With:
“I’ve been thinking… what if we tried it this way instead?”
This could mean improving a process, reframing a goal, or helping your team aim higher.
Example: “Instead of just hitting quota, what if we focused on becoming the team that gets talked about? The ones everyone wants to learn from.”
Next Step: Sketch the “before and after” of your idea in 15 minutes, then pitch it to one person who can sharpen or support it.
Your passion invites buy-in so don’t wait to perfect the “pitch”.
PERSONAL ACTION
Name the Outcome You’re Chasing
BE energy thrives when there’s a vision to pursue.
Pick one personal goal you’ve been circling (fitness, finances, focus, etc…), and define what success actually looks like for you.
Make it visual. Make it motivating.
Start With:
“Here’s where I want to be 90 days from now…”
Example: “In 3 months, I want to feel proud of my routines, not scattered by them. I’m going to build in structure that reflects who I want to become.”
Next Step: Write this in your notes: “In 90 days, I want to be the kind of person who ___,” then post it where you’ll see it daily.
That’s your north star. Let it guide your next steps.